Features

User - Clients

Budget

  • We have priced the press release sent to an journalist by way of credits.
    As such, we offer you a more efficient use supported by differentiated campaign lists and avoid “send all” actions

  • You always control the number of journalists that are included in the press list and therewith control you the costs of distributing your press release.
    We think that a better segmented distribution list is in the interest of all parties anyway

Reach

  • Press release distribution to more than 7,000 journalists throughout Africa
  • Integrated with social media: including LinkedIn group publication, Facebook and Twitter distribution
  • Africa Business Communities holds 25 of the 50 biggest LinkedIn groups focused on Africa in which you can easily post your message
  • All press releases are published on the blog of Africa Business Communities and redistributed to other online channels

Tools

  • Use templates to draft your press releases
  • Create your own distribution lists you can re-use
  • Integrated with social media: including LinkedIn group publication,
  • Besides regions and specific countries, use more than 30 thematic categories to select journalists and media titles
  • Use different media categories to select journalists
  • Add own email addresses of journalists
  • Keep a history of your press releases sent out

Organizations using the APL for their Clients

  • Additional features to manage your African press releases
  • Client management features for parties that send out press releases on behalf their clients
  • Dashboards and overview separated per client
  • Credits per client
  • Press releases per client
  • Templates per client
  • Address lists per client




Journalists

  • Easy registration with social login
  • Get the press releases you want to receive
  • Complete and control your profile information yourself
  • Users can search your profiles and contact you for commercial assignments
  • Users can contact you through a form and do not have access to your email-address
  • Block specific users/senders if you do not want to receive press releases from them