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Tampon Market Size is Estimated to Reach USD 5.3 Billion By 2023 with CAGR 5.5%

AllTheResearch’s “Global Tampon Market- Segment Analysis, Opportunity Assessment, Competitive Intelligence, Industry Outlook 2016-2023” report provides an overview of the market size of Tampon for the regions United States, Europe (France, Germany, Italy, Spain, UK) and Japan, etc. Based on the Tampon industrial chain, this report mainly elaborates on the definition, types, applications, and major players of the Tampon Market in detail. Deep analysis about market status (2016-2020), enterprise competition pattern, advantages and disadvantages of enterprise Products, industry development trends (2021-2023), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included.

A tampon is used as a feminine hygiene product during the menstrual cycle. The materials used for making tampons include cotton, rayon, or a blend of both materials. The factors that are contributing to the growth of the market are – a rise in awareness regarding hygiene and health among the women population is resulting to a rise in demand for tampons over the years. Several companies are focusing on developing new products and new marketing strategies, to grab a greater number of customer attention. In Europe and the U.S., according to the Certification mark and the Food and Drugs Administration (FDA) regulations, organic and natural tampons come under class II medical devices. Due to this, various companies follow guidelines while manufacturing feminine hygiene products.

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The Tampon Market size was valued at US$ XX Bn in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% for the forecast period ending 2023 reaching a Market value of US$ 5.3 Bn.

Some of the key players covered in the Tampon Market report include

  • Body wise (UK) Limited
  • Corman S.p.A.
  • Edgewell Personal Care Company
  • First Quality Hygienic Inc.
  • Lil-lets Group Limited
  • Johnson & Johnson
  • Kimberley-Clark Corporation
  • Procter & Gamble Co.
  • Svenska Cellulosa Aktiebolaget
  • Unicharm Corporation

As a part of market segmentation, our study exhibits a market analysis on the basis of type, industry application, and geography.

By Product Type

  • By Product Type (Radially Wound Pledget, Rectangular/Square Pads)
  • By Material Type (Organic Cotton, Rayon, Blended)
  • By Usage Type (Digital/ No Applicator, Applicator)

By Application

  • Online Channel
  • Offline Channel

By Region

  • North America [United States, Canada, Mexico]
  • South America [Brazil, Argentina, Columbia, Chile, Peru]
  • Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]
  • Middle East & Africa [GCC, North Africa, South Africa]
  • Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]

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Research Methodologies:

Our experts synthesize information from proprietary databases, syndicated reports, primary research, and secondary data, such as company reports, press releases, published peer-reviewed journal articles, disease registries, and general news media to provide a complete picture of your Market. Our approach ensures that every data point and inference go through multiple validations while leveraging a variety of sources to formulate market and opportunity size.

Key findings/Recent News in Tampon Industry:

  • February 2019: Procter & Gamble acquired ‘This is L’, a period care start-up in the U.S. With this new acquisition, the company aims to meet the rising demand for feminine hygiene products. The product portfolio of “This is L” includes tampons, pads, wipes, and liners, which are made up of organic cotton.
  • Nov 2017: The organic tampon start-up Company, Cora raised US$ 6 Mn in order to launch new feminine hygiene products. With this capital, the Company added applicator-free tampons and liners to its product portfolio.

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The report is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Key Target Audience:

  • Raw material suppliers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policymakers
  • Organizations, forums, and alliances related to Tampon forums and alliances related to Tampon

Impact of COVID-19 on Tampon Market:

Tampon Market report analyses the impact of Coronavirus (COVID-19) on the Tampon industry. Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 180+ countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Tampon market in 2021

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Tampon Market Dynamics:

The global tampon market is witnessing growth owing to the increasing working women population, coupled with a rise in purchasing power. Additionally, companies are focusing on manufacturing chemical-free tampons, in order to grab greater customer attention. This is also triggering the overall market growth of tampons during the forecast period. However, increasing risk of cancer, endocrine disruption, and reproductive harm are some of the problems that can be caused by tampons, which in turn, is restraining the overall market growth. Product promotion and other marketing initiatives taken by various companies to educate women about the benefits and use of tampons are generating opportunities for the market during the forecast period.

Frequently Asked Questions:

  • What are the key factors driving Tampon Market expansion?
  • What will be the value of Tampon Market during 2020- 2023?
  • Which region will make notable contributions towards global Tampon Market revenue?
  • What are the key players leveraging Tampon Market growth?

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